Amazon recently unveiled its long-awaited smartphone, the Fire Phone. Built around the Amazon Prime experience, the Fire Phone runs the same heavily tweaked version of Android found on the Kindle Fire –that means it has a lot of apps, but not every app in Google Play – most notably no Snapchat or YouTube. The phone’s “Firefly” feature is one of its most innovative aspect, and lets you point the phone at just about any product to find it instantly on Amazon. Firefly can also scan text like phone numbers, restaurant signs and QR codes, then identify that text to make calls, create contacts and more. The phone’s other standout feature are the four cameras at each corner of its screen, which help create a custom sensor system that responds to the way you hold your phone. The phone is fine, but it’s not a must-own. It’s too heavy, too awkward, and too late. If you’re an Amazon fanatic who’s gotta have it, the phone will be available exclusively on AT&T on July 25.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Shelly Palmer Radio Report – June 30, 2014" by @ShellyPalmer

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