Millions of people across the United States will be glued to their televisions, laptops and mobile devices over the next month to keep up with the 2014 World Cup. But how social of an experience will it be?
Influenster, a community of social media tastemakers, polled over a thousand American men and women, 18-45 years old, to find out what else these fútbol fans would be doing while watching the games. One-third will download an app (the most popular are the FIFA official app, ESPN FC and Yahoo Sports) to follow along, while 86 percent of Twitter members will live-tweet while watching.
But who is everyone rooting for? 71 percent will cheer for Team USA, followed by Mexico, Brazil and Spain. But those Team USA fans are realistic — only one-third see the US taking home the trophy — and dedicated: 75 percent will continue to watch the games even if Team USA does not progress, and those fans favor Brazil for the win.