AOL and Havas Partner on Programmatic Deal

AOL

The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE and revealed a charter partnership with IPG Mediabrands. “Havas via Affiperf has obviously been more and more aggressive with leveraging programmatic at a global scale,” said Toby Gabriner, head of Adap.tv and ONE by AOL. “As they started to think about how they wanted to activate programmatic across multiple channels, the conversation… led to a deepening of our relationship.” AOL positions its ONE platform as an open ecosystem.

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