Shelly Palmer Radio Report – July 2, 2014

Google recently showed off the future of Android at its I/O conference. The most exciting thing on display might have been a $20 piece of cardboard. Google’s Cardboard project is the company’s take on Virtual Reality – an area of tech that saw Facebook spend $2 billion to acquire VR device maker Oculus. So how does Google’s version work? The unofficial $20 kits include cardboard, lenses, magnets and a rubber band that creates a pair of “goggles” for you to slide your phone into. The system is almost the direct opposite of Oculus’s high-end Rift headset, which requires a hefty investment to experience virtual reality. Google’s inexpensive version – along with its newly-launched VR toolkit – should prompt developers to build support for Cardboard into their apps and services. The virtual reality dream has been around for a while, but has seen a surge in popularity thanks to the Oculus Rift and Sony’s Project Morpheus. Google’s Cardboard may turn out to be little more than a gimmick, but it’s got people talking – and that’s a great start.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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