Shelly Palmer Radio Report – July 4, 2014

Yo. It’s one of the simplest ways to greet someone – and now the simplest messaging app on iOS. The entire point of the app is to send your friends a push notification that just reads “Yo.” After launching as a joke on April Fool’s Day, Yo has recently gone viral and now has more than 50,000 active users. It may seem pointless, but Yo has a hidden purpose: a new type of real-time notifications – ones where the notification itself is the entire message. Right now, the Yo account WORLDCUP can send a “Yo” every time a goal is scored in a World Cup game. In the future, other companies could create similar accounts. Restaurants could “Yo” you when your table was ready, airlines could “Yo” you when your flight is boarding, or news sites could “Yo” you whenever they post a breaking news story. It’s these possibilities that have brought in more than $1 million in funding so far – and why you should download Yo and give it a shot today.

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).