YouTube is Now Shaming Poor U.S. ISPs, Just Like Netflix

YouTube

When videos blur, buffer, or won’t play altogether, YouTube is now pinning the blame on your internet service provider. “Experiencing interruptions?” reads the message in a blue bar underneath choppy video, as seen in the above screenshot. Clicking “find out why” brings you to Google’s new website, where it displays video playback quality for internet service providers (ISPs) in various countries. It’s like a report card for your delinquent ISP. Google, which owns YouTube, has a strong interest in deflecting blame for poor video quality. The US government is considering new “net neutrality” regulations that could affect how information, particularly data-heavy streaming video, flows through the internet. ISPs would like to see more of the responsibility placed on video services like YouTube and Netflix, which account for a growing portion of internet traffic.

Read the full story at Quartz.

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