More Cable Customers Subscribe to Broadband Than Cable TV

Cable

You can’t call them “cable companies” anymore. For the first time, the number of broadband subscribers with the major U.S. cable companies exceeded the number of cable subscribers, the Leichtman Research Group reported on Friday. Among other things, these figures suggest the industry is now misnamed. Evidently these are broadband companies that offer cable on the side. To be sure, the difference is minimal: 49,915,000 broadband subscribers versus 49,910,000 cable subscribers. But even assuming a huge overlap in those numbers from customers who have both, the primacy of broadband demonstrates a shift in consumer priorities. Nearly all the major cable companies added broadband subscribers over the past quarter, for a total of nearly 380,000 new signups. Cable subscribers don’t have to worry about TV as they know it going away any time soon.

Read the full story at Wired.

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