Programmatic Can Be Used to Sell a Broad Suite of Solutions

Programmatic Buying

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Insider and Pando Daily. Similarly, Warren Buffett has invested in local news companies through BH Media Group. And Jeff Bezos recently plunked down $250 million to acquire The Washington Post. While these well-known investors and entrepreneurs make headlines with their investments, other local media companies are also making progress but with little fanfare. Most of the discussion around publishers and programmatic advertising has centered on the low prices being received from auctioning off their unsold inventory on the programmatic exchanges.

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