SoundCloud

SoundCloud

SoundCloud is the ubiquitous wild child of the digital music world. Without paying artists or record companies, it lets people freely upload and stream any kind of audio, and musicians have embraced it as a way to share their hottest work with fans. Lorde, the teenage pop star from New Zealand, rose to fame after posting her song “Royals” there. Even in a market saturated with competitors like iTunes and Pandora, the six-year-old SoundCloud has managed to reach a huge scale with a catalog of unusual, often exclusive content. According to the company, about 175 million people listen to music on its platform each month — more than four times Spotify’s global audience. “We have listeners in every single country in the world — and in space,” said Alex Ljung, SoundCloud’s chief executive, referring to recordings of the International Space Station posted by a Canadian astronaut.

Read the full story at The New York Times.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"SoundCloud Now Incorporates Advertising to Give Artists Royalties" by @ShellyPalmer

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