Twitter is Testing a New ‘Promoted Video’ Ad Option

Twitter

Twitter announced on Tuesday it will begin beta testing a new feature called “Promoted Video,” which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon the Twitter Amplify program, was previously revealed during Twitter’s recent earnings announcement, when new CFO Anthony Noto teased the forthcoming product as something that would allow content producers to upload, share and “measure the distribution effectiveness of their video content on Twitter.” The move comes at a time when Twitter is working to show advertisers and investors that while its user growth figures are only slowly climbing, Twitter content actually reaches a larger audience thanks to views by non-logged in users.

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