Shelly Palmer Radio Report – October 15, 2014

GoPro’s cameras are awesome devices, but not all of us are action sports superstars. HTC’s newest product, a standalone digital camera called The Re, is for the rest of us living our normal lives. The Re, which looks sort of like a miniature periscope, pairs with Android and iOS smartphones and aims to make taking pictures and videos quicker and easier than using your smartphone. The Re has a minimal design, with two buttons and a couple of LED lights. There’s no need for a viewfinder, display or user interface – everything is managed through your phone. This lack of features means The Re is able to focus on what matters: its 16 MP sensor and ultra-wide lens. It’s more comfortable to hold and shoot with than a GoPro, and its solid design, slim form factor and waterproof case mean it’s easy to bring anywhere you go. But will anyone want to spend $200 on an add-on camera? We’ll find out later this year, when The Re hits store shelves in the US for $199.