Oral-B to Launch a 'Smart Toothbrush' for Betting Brushing Habits

Oral-B Smart ToothbrushProcter & Gamble Co is bringing the dentist into the bathroom with the world's first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing. The toothbrush, to be sold under P&G's Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said. "The app provides real-time guidance," Michael Cohen-Dumani, global associate director for Oral-B, told Reuters. "Dentists always tell us: 'People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss'." Read the full story at Reuters.