Pinterest Revamps Mobile Site as 75% of Traffic Comes from Apps

PinterestPinterest is on Thursday launching a new version of its mobile website, which the company says is “complete rewrite and redesign” aimed at better integrating the features found in Pinterest’s native mobile applications, like its more useful pins (those embedded with additional information) and related pins (personalized suggestions). The changes will bring the mobile web experience more on par with the Pinterest on the desktop and its native software running on smartphones and tablets. On Thursday, the company is seeing more than 75% of its usage come through mobile applications,* but, when asked, Pinterest declined to break down how much of that traffic comes from specific platforms, like iOS or Android. That stat doesn’t include mobile website usage yet, but when it does, the percentage will go up even more, Pinterest says. Read the full story at TechCrunch.