Report: Apple Increases Discounts in 'Secret' Loyalty Program

AppleIf you’re unfamiliar with Apple’s Loyalty Program, we’ll forgive you. It’s not all that well publicized and for pretty good reason. It only kicks in if you’re the kind of person who spends more than $5,000 in a 12-month period with Apple. That kind of “person” is typically easier to define as an organization — namely IT departments of companies or education customers. Though the low entry point means that those companies don’t necessarily have to be all that large. The loyalty program has been around for years, but benefits big-spending companies and schools that need large quantities of items the most. Late last week, Apple quietly updated the program with several improvements that should drive more sales to organizations. There are three tiers to the discount program, starting at $5K in a 12-month period — also known as the red tier. Read the full story at TechCrunch.