What will Twitter look like in a year? Two years? A lot less like itself. At least that’s the impression Vivian Schiller, head of news at Twitter, gave addressing the crowd two days ago at the Newspaper Association of America’s mediaXchange conference in Denver. During her talk, Schiller called at-replies and hashtags “arcane” and hinted that Twitter might soon move them into the background of the service. When asked about the comments, Twitter replied that Schiller was echoing a similar sentiment that the company’s CEO, Dick Costolo, addressed in a recent earnings call: “By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find this service as indispensable as our existing core users do.”
