Imagine having access to your own personal shopping assistant anytime, anywhere. Thanks to a partnership between IBM and Fluid Inc., the ultimate shopping advisor, powered by Watson, is poised to transform the consumer shopping experience. Michael Rhodin, Senior Vice President, IBM Watson Group explores the Fluid Expert Shopper (XPS) app made with IBM Watson, with Brooke Aguilar, VP, Global Business Development, Fluid. IBM and Fluid are embarking on a mission to transform the way consumers shop, through personalized, digital experiences with a personal shopping concierge that understands and advises its users on key purchase decisions. Together, IBM and Fluid Inc., are working to redefine today's e-commerce experience by evolving it beyond the traditional criteria of price, convenience and selection, and adding a transformational new factor: the expertise and personalized advice of an in-store sales representative.