Android and iOS users in the US spend an average of 2 hours and 42 minutes every day using apps on smartphones and tablets (up just four minutes compared to last year). Of that, 86 percent (or 2 hours and 19 minutes) is spent inside apps, while the remaining 14 percent (or 22 minutes, down 6 percentage points compared to last year) is spent on the mobile Web using a browser. These latest figures come from mobile firm Flurry, which provides analytics and ad tools that developers integrate into their apps. The company collected data between January 2014 and March 2014 and concluded that “apps, which were considered a mere fad a few years ago, are completely dominating mobile” while the browser “has become a single application swimming in a sea of apps.”
Read the full story at The Next Web, and check out the graph below.
