How Google Became the Undisputed King of the Consumer Cloud

Google Game over. Google is now the master of the consumer cloud. The knockout punch was the successful deployment of Google Drive. Barely two years old, Google Drive has revolutionized the consumer and small-business cloud beyond recognition. Dropbox was the first reigning champion of the consumer cloud. Launched in 2008, Dropbox was an incredible leap forward. Just this past November, Dropbox announced that it hit 200 million users. There will always be a need to store data files in the cloud, and Dropbox has a proven track record. But Dropbox never took the consumer cloud to the next level. They never became a Software as a Service (SaaS); they remained a virtual drop box for most people, no matter what features they’ve recently added.

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