Google Needs to Dominate the Physical World to 'Become Meaningfully Different'

Google Astro Teller is the pony-tailed mad scientist leading Google’s efforts to merge the digital world with the physical world. He runs the quasi-secret Google X research lab, where the company is exploring everything from self-driving cars to internet-connected eyewear. These projects may seem like a stretch for a web company that cut its teeth with search and email. But as Teller explained Wednesday at an event in San Francisco, Google sees this work as crucial to its future. “Google is already overflowing with incredibly creative bright groups already working on lots of the software problems of the world,” Teller told hundreds of tech nerds at the O’Reilly Solid Conference in San Francisco, a conference dedicate to the merging of software and hardware. “If we want to help Google become something meaningfully different in the future, then that’s more likely to happen if we focus on the physical world instead.”

Read the full story at Wired.