SoftBank CEO and Sprint chairman Masayoshi Son has announced a surprising new direction for his illustrious career: the field of humanoid robotics. At a press conference in Tokyo, Son revealed a human-like robot called Pepper that is capable of playing multiple roles from babysitter to store staff. Pepper introduced itself by bowing in the Japanese fashion before posing and encouraging the audience to take more photos. Son describes Pepper as the "world's first personal robot with emotions." The robot is said to learn from human interaction and behavior, uploading its experiences to a cloud AI system for other units to use. This is designed to teach the robot quickly how to act in a natural manner. Son drew a distinction between Pepper's "emotion engine" and the standard programming of other humanoid robots.