Tesla Motors

Tesla

Tesla Motors makes beautiful, quality electric automobiles. Don’t just take it from us; Consumer Reports rated the Tesla Model S the “best overall” car in its 2014 Top Picks report (which includes all non-electric cars as well). Yet, despite Tesla CEO Elon Musk’s ongoing effort to expand his EV empire, state after state in the United States is pushing back. Not because those states are against electronic vehicles, Musk or even Tesla; it’s about the way Tesla wants to sell its cars. Specifically, it’s about money. You know how Apple has stores where it sells its computers, tablets, phones and other stuff? “Apple stores?” you ask. Yes, Apple stores. Tesla wants to do that. This is Tesla’s business model: Make things. Sell those things directly to consumers in stores owned and operated by Tesla.

Read the full story at Engadget.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe