Verizon already has the most loyal customers in the mobile industry, but it aims to make its service a bit stickier to its customers. On Thursday, Verizon is launching a rewards program, which will give customers points for paying their bills on time or using its online customer service portal. It’s not like an airline frequent flier program, however: You can’t, for example, cash in reward points for free phones or mobile service. Instead Verizon will let customers trade in their points for discounts on name-brand merchandise and offers on travel, at local restaurants and other shopping activities. To participate in the programs local offer program, though, customers will need to register for the carrier’s location-tracking daily deal program, Verizon Selects. Verizon spokeswoman Debra Lewis said that the program, called Smart Rewards, will offer some Verizon-specific deals.