Report: The NFL's Personalized 'NFL Now' App is Coming to Apple TV

NFL The NFL will be launching a new NFL Now service later this month, and it will be coming to the Apple TV with a dedicated application, according to an image of the app in testing taken by an NFL employee. NFL Now was introduced in January, and it is a personalized NFL content application with on-demand highlights, extensive archives, and news broadcasts. Here’s the NFL’s official list of content coming to the NFL Now app: Original Content Created for NFL Now: From the NFL Media studios in Los Angeles, NFL Now will create original content — news updates, shows, features, and more — designed specifically for digital platforms. Highlights of NFL Action: NFL Now will have extensive highlights of the best plays from NFL games, including a premium instant highlights service during the game window. Subscribers will be able to follow along with the action so they never miss a big play by their favorite team or fantasy players.

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