The saying “All is fair in love and war” apparently applies to recruiting employees now, too. This week, The Verge published an internal Uber document that detailed a campaign to recruit drivers from a rival ride-sharing service, Lyft. According to the memo, Uber has a team of “brand ambassadors” who request Lyft rides and then talk to drivers in an attempt to recruit them to Uber. Recruiting employees is nothing new. But what struck me about Uber’s tactics is that the rides seem to be taking away from a Lyft driver’s ability to pick up actual passengers, which, in turn, harms his income. So I reached out to Lyft requesting data on those rides. Lyft added a feature to its app for drivers that lets them tag an Uber recruiter when a recruiter gets in the car. Using this identifier, Lyft was able to share the following data with me.