In a sea of competitors, here's how to make sure your product stands out. Continue Reading →
Marketing
Posts I've written about Marketing. Subscribe to my newsletter to make sure you don't miss anything.
Having trouble finding the perfect wording? Check these templates out. Continue Reading →
Dorie Clark reminds us we can be anyone we want to be if we are willing to put in the work. Continue Reading →
While retargeting has emerged as a popular form of advertising, it isn't without flaws. Continue Reading →
Here's how to successfully implement an omnichannel strategy. Continue Reading →
Appealing to customers through mobile is a great way to get them into your store. Continue Reading →
What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it? Continue Reading →
All gift-givers fall into at least one of six profiles. Continue Reading →
Do you make your boss's life easier? Do you help her stay employed? Continue Reading →
Would you prefer a $25 gift card or $30 gift? Continue Reading →