Amazon CEO Jeff Bezos frequently uses the e-commerce site’s front page as a place to announce changes in service or major new initiatives. As one of the most-trafficked sites on the web, it’s the perfect place to make a big splash. And today, he is using that space to announce its new Career Choice Program, which will provide tuition help for fulfillment center employees who seek careers in well-paying, in-demand areas like computer-aided design or medical lab technologies. Read the full story at Tech Crunch.