A report by In-Stat says that between 2010 and 2014, US television programming will have streaming revenues triple to $6.3 billion. Netflix currently dominates the market, choosing to invest overwhelmingly in streaming technologies while throwing rentals to the wayside. With video-on-demand currently reaching $3.4 billion in sales, the streaming space is becoming a highly contested medium.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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