Put away that Kindle Paperwhite – there’s a new e-reader in town with an even clearer screen. Kobo, the go-to e-reader for bookstores looking to distance themselves from Amazon, recently unveiled its Aura HD, the world’s first HD e-reader. With 25 percent more pixels per inch than the Paperwhite, the Aura has the highest resolution screen of any major e-reader on the market today. Couple that with Kobo’s font adjusting Text Genius feature, and your e-reading has never been clearer or more customizable. Kobo says the Aura’s back is contoured to nicely fit your hand and that the battery should last nearly two months on one charge. The Aura, like the now extinct line of Nook e-readers, uses the open source .epub format, which means you have more places to buy books from. While the e-reader may be dying, the Kobo Aura seems like one of the best choices if all you want to do is tear through The Hunger Games before Catching Fire hits theaters later this year.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.