Netflix

Netflix

In the future, Netflix will know exactly what you want to watch, even before you do. You won’t have to spend all that time browsing through endless lists of shows on your television. That’s according to Neil Hunt, Netflix’s chief product officer. It’s just one of many predictions for the future of TV that the forward-thinking executive laid out on stage today at New York City’s Internet Week conference, and no one would be surprised if all that came to fruition. If there’s one company that knows about changing the way we watch TV shows and movies, it’s Netflix. From its humble origins as a DVD-by-mail outfit back in 1997 to its current status as a video streaming powerhouse and original content creator, Netflix has already overturned the status quo more than once. As a slew of other tech companies, from Amazon to Yahoo, compete with Netflix to move television online–and traditional broadcasters fight to protect their old business models–Hunt has a clear vision for how the war for our attention will play out by the year 2025.

Read the full story at Wired.

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