Shelly Palmer Radio Report – June 10, 2014

Have you found yourself shopping on Amazon for something you don’t know the first thing about? All you want to do is buy a new coffee maker, but you have no idea why some cost fifteen bucks while others cost eighty. You’ll want to check out a new site called FiveStar, which quickly picks out the best products in any Amazon category, then sorts those products by budget. Got $20 to spend on that coffee maker? FiveStar will show you the two best units available at that price. Or, if you want to spring for a nicer model, you’ll see slightly more expensive devices in the same search. For FiveStar, “best” doesn’t just mean highest-rated. Instead, the site is built around an algorithm that factors in relevance, popularity, rating and price. FiveStar was created by a sophomore at Louisiana Tech University who had no idea which toaster he should buy – so he wrote a script that gave him the best toaster for his money. To get started shopping, head over to FiveStar.io today.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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