GMA First to HD

Good Morning America
Good Morning America
Good Morning America

According to Michael Starr at the New York Post, Good Morning America (GMA) ABC New’s (now very, very competitive morning show) will start broadcasting in HD (High Definition Television) this fall.  If all goes as planned, they will shoot the studio segments in HD and upconvert SD (Standard Definition Television) footage from other sources to match their HD format.

 

The technology notwithstanding, this is a gigantic leap for the television news business.  While almost everyone agrees that HD is a wonderful acquisition medium that has truly changed the scripted and documentary business — it’s value to emergent, unscripted programming (like news) has been highly debated.

If you are a businessperson waiting for a tipping point, this is it.  Once GMA starts broadcasting in HD, everyone will surely follow. Shelly Palmer

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

Categories

PreviousBill says, “Apple’s just lucky!” NextiTunes for TV is here!!!

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe