According to Ken Rutkowski, Lyra Research surveyed 1,000 people, who expressed interest in switching to television provided by the phone company. The survey examined consumer usage of advanced digital-video services, broadband-Internet access, and cellular and landline telephones; interest in new features enabled by triple-play integration; and attitudes toward existing and potential television-service providers. For 54% the biggest advantage to cut the cable or satellite TV and move to telecom TV would be lower price. For 17% a la carte channel choice would be the primary motivator. 14% are excited about a single bill covering their phone, high speed Internet access and television. 11% don’t know why they would choose telecom TV over other offers, and 4% would switch if some exclusive programs were available on telco TV line.
Let’s see — you already hate your cable company or you wouldn’t be interested in switching. I offer you a hypothetical service that offers identical or better quality and lower cost and only 54% of the respondents would switch to save money? America may be the only place on earth where you can offer someone a $5 bill for $1 and they’ll have to think about it!
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