Amy Jo founded Digital Royalty to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training. Amy Jo travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media. Martin also sits on the St. Jude Digital Board of Directors. She is the author of the forthcoming book “Renegades Write the Rules.”