Charles Warner

Charles Warner

Charles Warner teaches in the Media Management Program at The New School and NYU’s Stern School of Business, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing division. Charlie’s book Media Selling, 4th Edition is an update of Broadcast and Cable Selling and is the most widely used sales textbook in the field. He has also written a companion book to Media Selling titled Media Sales Management that is available free on www.mediaselling.us.

3 Worst “Best” Lists

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Numbered lists are hot items on websites and in magazines because they generate clicks. Here’s what Reuters chief executive Andrew Rashbass wrote in an internal staff memo, as reported by Politico’s Dylan Byers: Getting people to click on stories has...

Celebrating Celebrities Celebrating Celebrities

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The Academy Awards on ABC-TV is the quintessential modern media celebrity-driven event that celebrates celebrities celebrating celebrities. Celebrity Ellen DeGeneres did her best to celebrate Hollywood and its movies and stars. The Academy Awards show was the ultimate opportunity for a global audience...

Comcast-Time Warner Merger Butt Slaps Content Kings

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CBS and Viacom’s majority shareholder, Sumner Redstone, coined the phrase “content is king.” And the 90-year-old mogul has put his money where his mouth is by outrageously overpaying his content-producing kings Les Moonves , CEO of CBS, and Philippe Dauman, CEO of...

Turkish Delight – A Confection, Not a Strategy

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My wife and I returned to New York in July from a three-week trip to Jordan and Turkey. So much about the trip was memorable: Petra, Istanbul, the boat traffic on the Bosphorus, a sunrise balloon ride in Cappadocia, dondurma...