Author: Charles Warner

Charles Warner

Charles Warner teaches in the Media Management Program at The New School and NYU’s Stern School of Business, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing division. Charlie’s book Media Selling, 4th Edition is an update of Broadcast and Cable Selling and is the most widely used sales textbook in the field. He has also written a companion book to Media Selling titled Media Sales Management that is available free on www.mediaselling.us.

About Charles Warner

Charles Warner teaches in the Media Management Program at The New School and NYU’s Stern School of Business, and is the Goldenson Chair Emeritus at the University of Missouri School of Journalism. Until he retired in 2002, he was Vice President of AOL’s Interactive Marketing division. Charlie’s book Media Selling, 4th Edition is an update of Broadcast and Cable Selling and is the most widely used sales textbook in the field. He has also written a companion book to Media Selling titled Media Sales Management that is available free on www.mediaselling.us.

Amazon’s Deal With HBO: Who Gets the Short End of the Stick?

Amazon’s Deal With HBO: Who Gets the Short End of the Stick?

The recently announced deal between Amazon and HBO -- in which Amazon will offer to its Amazon Primes customers much of HBO’s classic programming -- should be examined for its long-term implications. Are there any businesses that are liable to get hurt? In staff meetings, Amazon's Jeff Bezos insists that there is ...

3 Worst “Best” Lists

3 Worst “Best” Lists

Numbered lists are hot items on websites and in magazines because they generate clicks. Here’s what Reuters chief executive Andrew Rashbass wrote in an internal staff memo, as reported by Politico’s Dylan Byers: Getting people to click on stories has become a science. The leading technique is the enticingly-headlined ...

Celebrating Celebrities Celebrating Celebrities

Celebrating Celebrities Celebrating Celebrities

The Academy Awards on ABC-TV is the quintessential modern media celebrity-driven event that celebrates celebrities celebrating celebrities. Celebrity Ellen DeGeneres did her best to celebrate Hollywood and its movies and stars. The Academy Awards show was the ultimate opportunity for a global audience to gawk at, ...

Comcast-Time Warner Merger Butt Slaps Content Kings

Comcast-Time Warner Merger Butt Slaps Content Kings

CBS and Viacom’s majority shareholder, Sumner Redstone, coined the phrase “content is king.” And the 90-year-old mogul has put his money where his mouth is by outrageously overpaying his content-producing kings Les Moonves , CEO of CBS, and Philippe Dauman, CEO of Viacom. Moonves and Dauman’s compensation in ...

Turkish Delight – A Confection, Not a Strategy

Turkish Delight – A Confection, Not a Strategy

My wife and I returned to New York in July from a three-week trip to Jordan and Turkey. So much about the trip was memorable: Petra, Istanbul, the boat traffic on the Bosphorus, a sunrise balloon ride in Cappadocia, dondurma (Turkish ice cream) and, of course, Turkish Delight – a chewy confection. But because I’m ...

TV Upfronts: Fingers in the Digital Dyke

TV Upfronts: Fingers in the Digital Dyke

The broadcast and cable TV networks have wrapped up their spring narcissistic extravaganzas that try to seduce TV buyers to invest their ad dollars in programming that will appear next fall. The upfronts are a buggy-whip-technology-like annual ritual that each year are variously predicted: 1) To be the last upfront ...

The Ten Most Hated Jobs: A Reason Why

The Ten Most Hated Jobs: A Reason Why

Of the blogs I read regularly, Steve Denning on Forbes.com consistently writes the most thoughtful ones about management. Recently he posted about the ten happiest and the ten most hated jobs in America. I think there are some lessons in the lists for managing media organizations and media salespeople. Ten Happiest ...

No More Telecommuting: An Innovative Move by Marissa Mayer

No More Telecommuting: An Innovative Move by Marissa Mayer

The blogsphere, newspapers and magazine articles have been full of opinions about Yahoo CEO Marissa Mayer’s decision last month to have everyone who telecommutes at Yahoo come into the office. Most of the opinions I read were complimentary of Mayer’s decision for a variety of reasons. Michael Schrage wrote on the HBR ...

Stuck in Their Ways

Stuck in Their Ways

In the February 17 issue of the New York Times Magazine Robert Draper wrote an article titled “Can the Republicans Be Saved From Obsolescence?” The graphics are awesome; check them out. Draper reported on a Republican-conducted focus group session in which a researcher asked what younger swing voters associated with ...

Google Wins, Legacy Media Loses

Google Wins, Legacy Media Loses

For the second year in a row, Google is the best company to work for in America according to the 2013 FORTUNE list of the “100 Best Companies to Work For.” Google also “earned higher marks from marketers and ad agencies than any other media company last year, according to the latest annual Advertiser Perceptions ...