I blogged last week about HBO’s “The Newsroom” and how the show debuted at an opportune time – soon after the Gallup Poll showed Americans’ confidence in TV News at a all-time low. There is now nowhere for the credibility of TV journalism to go but up, and if it does rise in future polls, you can bet in the ...
Confidence In TV News Hits All-Time Low As “Newsroom” Debuts
on 7.23.12
On July 10, the Gallup organization announced the results of its latest poll on America’s confidence in various institutions with the headline “Americans' Confidence in Television News Drops to New Low:” Americans' confidence in television news is at a new low by one percentage point, with 21% of adults expressing a ...
Media Sales Executives: Hurry, Buy This Book
on 5.10.12
Originally posted at Media Biz Bloggers. When I became VP of Sales Strategy and Development at AOL’s Interactive Marketing division in 1998, I was asked to become active in a membership that the division had in the Sales Executive Council (SEC), part of the Corporate Executive Board. I remember attending my first ...
Nielsen’s Digital Video GRPs: Who Gains?
on 4.25.12
Last fall Nielsen announced it would provide gross rating points (GRPs) for online ads to mixed reviews. Most of the criticism focused on the problem of comparing a 30-second TV commercial to a static online banner ad. Not an apples-to-apples comparison. It didn’t seem like Nielsen had really found the Holy Grail ...
Management Lessons From Disney and ESPN
on 11.30.11
Media companies would do well to follow the lead of the Walt Disney Company and its top revenue-producing subsidiary, ESPN, and institute rational succession planning. This past week Disney and ESPN announced that ESPN president George Bodenheimer would move up to Executive Chairman, and executive vice president for ...
Bye, Bye Fairness Doctrine — Good Riddance
on 8.29.11
The FCC announced last week that it is throwing out the Fairness Doctrine along with 80 other rules it considers “outdated and obsolete.” The Fairness Doctrine was originally put into effect in 1949 by the FCC to ensure that radio stations and, at the time, the few newly licensed TV stations presented opposing ...
Behind the Mask of Meredith’s Guaranteed Sales is a Discount
on 8.9.11
Re-syndicated from MediaBizBloggers.com On July 25, a headline in Media Post read, "Meredith Teams With Nielsen To Guarantee Sales To Magazine Advertisers." Joe Mandese wrote in the accompanying article: In a surprise development that signals how pressed print media is to compete with the ROI of digital media, one of ...
Murdoch Brings Out All Seven Emotions
on 7.29.11
Last year, the Business Insider ran a feature titled “100 Things You Should Know About People” that included an article titled “Only Seven Emotions Are Universal.” Those universal emotions are: Joy Sadness Anger Contempt Surprise Disgust Fear The recent phone hacking ...
Murdoch: Liar, Liar, Pants on Fire
on 7.19.11
According to Advertising Age: Rupert Murdoch is keeping the throttle wide open on crisis-control efforts in an attempt to limit the damage from the News of the World's hacking scandal… Now he is apologizing to Britain via a newspaper ad headlined "We are sorry" -- perhaps foreshadowing what he will say when he testifies ...
Frank Rich’s New York Magazine Debut a Home Run
on 7.14.11
Originally posted at MediaBizBloggers.com Frank Rich made his debut in New York magazine in its July 11th issue with a brilliantly written, well-reported, and penetrating article titled "Obama's Original Sin," and it was a Ruthian home run. Rich's theme was: "The president's failure to demand a reckoning from the ...
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