Author: Ed Keller

Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." His new book, The Face-to-Face Book, was recently published by Free Press/Simon & Schuster. You can follow Ed Keller on Twitter, Facebook and Google+, or contact him directly at ekeller@kellerfay.com.

About Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." His new book, The Face-to-Face Book, was recently published by Free Press/Simon & Schuster. You can follow Ed Keller on Twitter, Facebook and Google+, or contact him directly at ekeller@kellerfay.com.

Samsung’s Chase to Displace Apple America’s Most Talked About Brand

Samsung’s Chase to Displace Apple America’s Most Talked About Brand

Remember that picture above? Samsung was the sponsor behind Ellen DeGeneres’s headline-grabbing, record-breaking, Twitter-busting “selfie” at the Oscars. For Samsung, it was part of a much larger, longer-term march to become one of the most talked about brands in America. For quite a number of years running, Coke ...

Busting the Myth that Negative WOM is More Powerful than Positive Talk

Busting the Myth that Negative WOM is More Powerful than Positive Talk

Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more ...

Social TV: “The Real Action is Not Online — It is Still Face-to-Face”

Social TV: “The Real Action is Not Online — It is Still Face-to-Face”

Each December, CBS’s Chief Research Officer Dave Poltrack addresses the UBS Annual Global Media and Communications Conference. This year’s talk, “The Outlook for the Broadcast Networks,” covered a wide range of topics, including social TV: “Nothing was hotter this year than social media with Twitter front and ...

Word of Mouth’s Measurement Imperative

Word of Mouth’s Measurement Imperative

Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and ...

Talking Football: Ranking the NFL Teams, WOM vs. Social Media

Talking Football: Ranking the NFL Teams, WOM vs. Social Media

Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions about football. In fact, over the course of the year, a full third ...

What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study

What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study

It has been well documented by now that word of mouth and social media are significant forces in the consumer marketplace. Word of mouth is the most trusted source of information for consumers around the world according to Nielsen, and there is now measurable proof that social voice drives product sales both directly and ...

Great Experiences Are the Foundation of Powerful Social Marketing

Great Experiences Are the Foundation of Powerful Social Marketing

Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few ...

The Platinum Age of TV and the Buzz — All the Buzz — That is Driving It

The Platinum Age of TV and the Buzz — All the Buzz — That is Driving It

Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” approach to new show creation and promotion. “It all adds up to a potentially thrilling new era for television, one that values ...

Ideas Trump Technology: A Message Worth Sharing

Ideas Trump Technology: A Message Worth Sharing

In a keynote address at the American Association of Advertising Agencies (4As) annual Transformation Conference, Procter & Gamble’s Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas over technology: “Forget thinking about how to make a Vine or send out the most clever tweet. Instead, ...

The Liberal Bias of the Twitter Audience

The Liberal Bias of the Twitter Audience

A recently released Pew study declared, “The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys.”  Sometimes Twitter reaction is more liberal than public opinion, sometimes more conservative, said Pew.  But when it comes to Twitter ...