Super Bowl Advertisers’ Buzz Comes via the Water Cooler, Not Twitter

Super Bowl Advertisers’ Buzz Comes via the Water Cooler, Not Twitter

The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why. At the same time, marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second spot. It used to be the ...

Shining a Light on Dark and Super Dark Social

Shining a Light on Dark and Super Dark Social

(This content was originally posted on Keller Fay.) “Dark Social: We Have the Whole History of the Web Wrong.” That’s the provocative headline of Alexis Madrigal’s fascinating story in The Atlantic. The premise of the piece is that most marketing people assume that the social web equals Facebook, Twitter and ...

Super Conversations Matter More than Super PACs in Presidential Election

Super Conversations Matter More than Super PACs in Presidential Election

(This content was originally posted on KellerFay.com.) “Big outside political groups with an unprecedented river of money had appeared poised to be pivotal players in the 2012 elections. So far, these super PACs are looking less than super.” That is the lead of a surprising story, “Super PAC Influence Falls ...

Marketers Beware: Reviews Work Wonders, but Should Not Be Faked

Marketers Beware: Reviews Work Wonders, but Should Not Be Faked

(This content was originally posted at Keller Fay.) A recent article in the New York Times caught my eye. Entitled “The Best Book Reviews Money Can Buy,” the article says there is a growing practice of authors who commission reviews for their books, rather than letting reviews spring up organically on online ...

Talk the Talk and Walk the Walk: Women and Word of Mouth Advocacy

Talk the Talk and Walk the Walk: Women and Word of Mouth Advocacy

(This content was originally posted on Media Biz Bloggers.) The gender gap is a perennial staple of political reporting, with women generally supporting the democratic candidate and men generally supporting the republican. Now it's becoming a trending topic in social media circles as well, with recently reported ...

Your Digital Storefront: Your Website or Facebook?

Your Digital Storefront: Your Website or Facebook?

(This content was originally posted on KellerFay.com) There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public. Investor expectations were not met and the stock tumbled. The same day, a new research ...

Media Planning for Word of Mouth

Media Planning for Word of Mouth

(Content originally posted at Keller Fay.) One of the key themes of this blog and my recent book is that the opportunities for business to engage in social marketing extend far beyond online social media such as Facebook or Twitter. Media and marketing of all types drive word of mouth conversation – for example, ...

Advertising vs. Word of Mouth in the Presidential Election

Advertising vs. Word of Mouth in the Presidential Election

(Content originally published on KellerFay.) Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election.  But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person ...

The Social Impact of Out-of-Home Viewing of Sports Events

The Social Impact of Out-of-Home Viewing of Sports Events

Originally posted at Keller Fay June is a very active time for sports television:  the NBA Playoffs are in full throttle along with the Stanley Cup, MLB races are taking shape, the US Open Golf tournament is soon upon us with Tiger Woods once again relevant, and two of Tennis’s major tournaments (The French Open and ...

Facebook, Face-to-Face, and Other Social Channels

Facebook, Face-to-Face, and Other Social Channels

The run up to Facebook’s IPO was abuzz with optimism about just how large and successful it would be.  The first few days following the IPO have been awash with stories of doom and gloom, a failed IPO, and lawsuits.  It’s now time for some perspective – not from an investor’s point of view, but from the point of ...