Ed Keller

Ed Keller

Ed Keller, CEO of the Keller Fay Group, has been called "one of the most recognized names in word of mouth." His new book, The Face-to-Face Book, was recently published by Free Press/Simon & Schuster. You can follow Ed Keller on Twitter, Facebook and Google+, or contact him directly at ekeller@kellerfay.com.

Word of Mouth’s Measurement Imperative

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Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,”...

Talking Football: Ranking the NFL Teams, WOM vs. Social Media

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Fall is here, and with it everyone is talking football. Well, not everyone, perhaps. But befitting the nation’s most popular sport, it generates a huge amount of conversation. According to my firm’s research, there are 15 billion annual WOM impressions...