Ideas Trump Technology: A Message Worth Sharing

Ideas Trump Technology: A Message Worth Sharing

In a keynote address at the American Association of Advertising Agencies (4As) annual Transformation Conference, Procter & Gamble’s Global Marketing Officer Marc Pritchard exhorted marketers to focus on ideas over technology: “Forget thinking about how to make a Vine or send out the most clever tweet. Instead, ...

The Liberal Bias of the Twitter Audience

The Liberal Bias of the Twitter Audience

A recently released Pew study declared, “The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys.”  Sometimes Twitter reaction is more liberal than public opinion, sometimes more conservative, said Pew.  But when it comes to Twitter ...

Super Bowl Advertisers’ Buzz Comes via the Water Cooler, Not Twitter

Super Bowl Advertisers’ Buzz Comes via the Water Cooler, Not Twitter

The teams for the Super Bowl are now set. Callers to sports radio shows and pundits on cable TV will debate who has the better chance to win and why. At the same time, marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second spot. It used to be the ...

Shining a Light on Dark and Super Dark Social

Shining a Light on Dark and Super Dark Social

(This content was originally posted on Keller Fay.) “Dark Social: We Have the Whole History of the Web Wrong.” That’s the provocative headline of Alexis Madrigal’s fascinating story in The Atlantic. The premise of the piece is that most marketing people assume that the social web equals Facebook, Twitter and ...

Super Conversations Matter More than Super PACs in Presidential Election

Super Conversations Matter More than Super PACs in Presidential Election

(This content was originally posted on KellerFay.com.) “Big outside political groups with an unprecedented river of money had appeared poised to be pivotal players in the 2012 elections. So far, these super PACs are looking less than super.” That is the lead of a surprising story, “Super PAC Influence Falls ...

Marketers Beware: Reviews Work Wonders, but Should Not Be Faked

Marketers Beware: Reviews Work Wonders, but Should Not Be Faked

(This content was originally posted at Keller Fay.) A recent article in the New York Times caught my eye. Entitled “The Best Book Reviews Money Can Buy,” the article says there is a growing practice of authors who commission reviews for their books, rather than letting reviews spring up organically on online ...

Talk the Talk and Walk the Walk: Women and Word of Mouth Advocacy

Talk the Talk and Walk the Walk: Women and Word of Mouth Advocacy

(This content was originally posted on Media Biz Bloggers.) The gender gap is a perennial staple of political reporting, with women generally supporting the democratic candidate and men generally supporting the republican. Now it's becoming a trending topic in social media circles as well, with recently reported ...

Your Digital Storefront: Your Website or Facebook?

Your Digital Storefront: Your Website or Facebook?

(This content was originally posted on KellerFay.com) There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public. Investor expectations were not met and the stock tumbled. The same day, a new research ...

Media Planning for Word of Mouth

Media Planning for Word of Mouth

(Content originally posted at Keller Fay.) One of the key themes of this blog and my recent book is that the opportunities for business to engage in social marketing extend far beyond online social media such as Facebook or Twitter. Media and marketing of all types drive word of mouth conversation – for example, ...

Advertising vs. Word of Mouth in the Presidential Election

Advertising vs. Word of Mouth in the Presidential Election

(Content originally published on KellerFay.) Everyone is talking about the massive amount of money that will be spent on advertising during this presidential election.  But a recent article in the New York Times illustrates that advertising alone will not win the campaign, and that organized, person-to-person ...