Here’s one plan… innovate a dynamic, new service or product; one that can change staid perspectives or whole industries… and then place it in the hands of people who only know and understand how to do what has always been done… and you will get bored and lackluster results. Here’s another plan… innovate a ...
Author: Gloria Zemer
Gloria Zemer transforms brands as the “Great Dame” at BlackDog Strategy & Brand. Aligning the working culture and buying markets around a simple truth (Big !dea) simplifies buying uncertainty and strategic decision making internally. Integrating the business strategy, the cultural and the customer brands produces explicit brands that boost engagement, overcome constraints, create new opportunities, and drive revenue. @BrandMother
Crowdsourcing the Supreme Court?
on 3.31.13
While the U.S. may not be quite ready to formally decide constitutional issues à la Iceland (Overcoming a Meltdown with Social Media), it is becoming apparent that social media plays an ever increasing role in shaping U.S. policy, governmental agendas, and even the outcomes of elections. This week, in preparation for the ...
The Last Mile of the Digital Economy – You Won’t Find It At SXSW
on 3.19.13
Brand is many things: a promise that drives customer engagement; a set of values that differentiate a company from its competitors; guidelines that align the working culture; a resource to simplify customer purchasing decisions. Simply put, a brand is a solution. For the social media, SEO and digital advertising industries, ...
Overcoming a Meltdown With Social Media
on 3.3.13
Iceland is a very small country with a big “brand” influence in a state of recovery, discovery and evolution. “Few countries blew up more spectacularly than Iceland in the 2008 financial crisis. The local stock market plunged 90 percent; unemployment rose ninefold; inflation shot to more than 18 percent; the ...
Brand Journalism – Turf Warfare in the Digital Age
on 2.11.13
“There’s a dialogue out there and you’re either in it or you’re not.” -- Herb Schmertz (Mobil circa 1970) Technology advancements, new apps, ubiquitous software and the mobilization of computing have driven the democratization of information beyond boundaries that have existed since Gutenberg cast his first ...
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