Author: Ian Schafer

Ian Schafer

Ian Schafer is the CEO and Founder of Deep Focus (a part of Engine USA). Under Ian’s guidance, Deep Focus – an award-winning integrated digital agency – has been lauded for its expertise and excellence at using digital media, technology, creative and communications strategies to create engaging, value-driven experiences that get people talking, including 2009’s MadMenYourself.com. Named a ‘Media Maven’ by Advertising Age, Ian has been featured in Wired, The New York Times and The Wall Street Journal, among many other publications. Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.

About Ian Schafer

Ian Schafer is the CEO and Founder of Deep Focus (a part of Engine USA). Under Ian’s guidance, Deep Focus – an award-winning integrated digital agency – has been lauded for its expertise and excellence at using digital media, technology, creative and communications strategies to create engaging, value-driven experiences that get people talking, including 2009’s MadMenYourself.com. Named a ‘Media Maven’ by Advertising Age, Ian has been featured in Wired, The New York Times and The Wall Street Journal, among many other publications. Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.

Reality Check: Why There Is No Instagram For Video

Reality Check: Why There Is No Instagram For Video

(This content was originally posted on IanSchafer.com.) Every week, there’s a new buzz around an app that is purported to be the “Instagram for Video.” It was Socialcam, Viddy, and several others in the past. Today it’s Ptch. But I can confidently say that there is no “Instagram for Video.” And ...