Author: Jaffer Ali

Jaffer Ali

Jaffer Ali is the CEO of e-commerce company, PulseTV.com. He is a serial entrepreneur who has touched every part of the online ecosystem since 1998. Jaffer is known as a contrarian thought leader who has contributed over 250 essays to industry trades covering every aspect of online media and marketing topics. A collection of his essays can be downloaded for free: Chasing String In The Digital Era.

About Jaffer Ali

Jaffer Ali is the CEO of e-commerce company, PulseTV.com. He is a serial entrepreneur who has touched every part of the online ecosystem since 1998. Jaffer is known as a contrarian thought leader who has contributed over 250 essays to industry trades covering every aspect of online media and marketing topics. A collection of his essays can be downloaded for free: Chasing String In The Digital Era.

2014: What Marketing Idea Is Ready For Retirement

2014: What Marketing Idea Is Ready For Retirement

If the past, by bringing surprises, did not resemble the past previous to it (what I call the past's past), then why should our future resemble our current past? --Nassim Taleb, Philosopher and Essayist Edge.org asked a couple hundred of the brightest scientists alive the question: “What scientific idea is ready for ...

The Online Industry And NSA Connection

The Online Industry And NSA Connection

“The fact that private industry now works in tandem with the government to stalk and track us online may deflect but cannot dilute the moral argument. It seems little considerations like the prohibitions against “unreasonable search and seizure” enshrined in our Bill of Rights never made it onto the Behavioral ...

The Art of Business

The Art of Business

Science is not a heartless pursuit of objective information. It is a creative human activity, its geniuses acting more as artists than as information processors. --Stephen Jay Gould, Ever Since Darwin I no longer read business books. Been there, done that for too many years. Stimulation comes from reading many other ...

Drunk on Digital Kool-Aid: An Interview with Digital Media Pioneer Jeff Einstein

Drunk on Digital Kool-Aid: An Interview with Digital Media Pioneer Jeff Einstein

Digital media pioneer Jeff Einstein started writing about media as addiction in 2004. Back then, he observed how our fealties and addictions to the media and digital devices in our lives had already begun to turn against us, like an addiction to any other narcotic. Of course, back then almost everyone thought he was crazy. ...

Isn’t it Time for Truth?

Isn’t it Time for Truth?

My story isn't sweet and harmonious like invented stories.  It tastes of folly and bewilderment, of madness and dream, like the life of all people who no longer want to lie to themselves. --Hermann Hesse Entrepreneurs are an extraordinary species. We are psychologically geared to be optimistic, and we often ...

Why is the NSA Snooping?

Why is the NSA Snooping?

The moment [Hoover] would get something on a senator,” said William Sullivan, who became the number three official in the bureau under Hoover, “he’d send one of the errand boys up and advise the senator that ‘we’re in the course of an investigation, and we by chance happened to come up with this data on your ...

Breaking the Stranglehold of Prediction

Breaking the Stranglehold of Prediction

"No man ever steps in the same river twice, for it's not the same river and he's not the same man." -- Heraclitus I have been in business a rather long time… long enough now to be called an “Oldtimer.” I started in my own business right out of college way back in 1979. I was trained in the business mythologies of ...

The Poverty of the Mainstream Media is Why It’s Crashing

The Poverty of the Mainstream Media is Why It’s Crashing

They are far more servants to political power than adversarial watchdogs over it, and what provokes their rage most is not corruption on the part of those in power (they don't care about that) but rather those who expose that corruption, especially when the ones bringing transparency are outside of, even hostile to, their ...

Angelina Jolie, Genes and Marketing: Understanding the Complexities of Nature

Angelina Jolie, Genes and Marketing: Understanding the Complexities of Nature

  The ideal of the 17th century physicists was to be able to explain all physical reality in terms of the movement of atoms. This idea was extended by people like Descartes who saw the human body itself as nothing but a machine. Chemists tried to study chemical reaction in this light and reduce chemistry to a form of ...

Observe, Orient, Decide and Act: O-O-D-A Loops and Chess

Observe, Orient, Decide and Act: O-O-D-A Loops and Chess

Part of making a good decision is just making a decision. You can't always sit and weigh the pros and cons. There just isn't time for that. Making a good decision means sticking with your choice and dealing with what comes with it. Being able to deal with the consequences – that’s making a good decision. -- JX ...