Jaffer Ali

Jaffer Ali

Jaffer Ali is the CEO of e-commerce company, PulseTV.com. He is a serial entrepreneur who has touched every part of the online ecosystem since 1998. Jaffer is known as a contrarian thought leader who has contributed over 250 essays to industry trades covering every aspect of online media and marketing topics. A collection of his essays can be downloaded for free: Chasing String In The Digital Era.

Real Time Marketing and the Road to Compulsion

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The eye sees only what the mind is prepared to comprehend. — Henri Bergson, French Philosopher and Educator We have a brand new term that is creating considerable buzz: Real Time Marketing. And like most trends that reach the level of...

Antifragile Marketing: Learning to Benefit from Chaos

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“…risk management is about fragility, not naive interpretation of past data. If Fannie Mae is sitting on a barrel of dynamite I would not use past statistical data for my current analysis. Risks are in the fragility.” – Nassim Taleb,...

Being “In the Zone”

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“The zone is a state of mind which is marked by a sense of calmness. In addition, there is a heightened sense of awareness and focus. Actions seem effortless and there is an increased belief that your dreams or goals...

Behold, Here Come Tweedle Dum and Tweedle Dee

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Our democracy is but a name. We vote? What does that mean? It means that we choose between two bodies of real, though not avowed, autocrats. We choose between Tweedledum and Tweedledee. –Helen Keller, in a letter written in 1911...