We cannot banish dangers, but we can banish fears. We must not demean life by standing in awe of death. —David Sarnoff Christopher Hitchens was not one of my favorite journalists/authors, as he moved from being an avid devotee of Trotsky to an outspoken neo-conservative warmonger. But I did read what he had to say. ...
Am I Right?
on 12.15.11
Experience without theory is blind, but theory without experience is mere intellectual play. —Immanuel Kant I write a lot, no doubt about it. In fact, I’ve written more than 250 articles in the past 10 years! That’s a lot of time spent on an avocation that reaches a rather limited audience. And it’s a good bet ...
What Brands Can Learn From Direct Marketers
on 11.15.11
It's what you learn after you know it all that counts. — Harry S. Truman Since 1996, we have run two online businesses simultaneously; a media company selling advertising (Vidsense), and an e-commerce company steeped in direct marketing (PulseTV.com). I haven’t written much about our direct marketing company, ...
Media…Evolve or Die?
on 11.1.11
We have discovered that in an on-demand world, no one demands ads and that everyone is equipped and inclined to avoid them. —Jeff Einstein, Digital Media Pioneer (and friend) I was having a back and forth discussion about the stress in our advertising and media ecosystem with Stefan Tornquist, the VP of Research at ...
After the Last Sky
on 10.18.11
Where does the bird fly, After the last sky? —Mahmoud Darwish, Palestinian Poet I have flown up like the primeval ones… I appear in glory with the strides of gods… As for him that knows this pure spell, it means going out into the day after death and being transformed at will. —Ryewolf, ‘Legend and History ...
Media and Marketing Beyond The Algorithm
on 9.28.11
Re-syndicated from MediaBizBloggers.com A creative genius cannot be trained. There are no schools for creativeness. A genius is precisely a man who defies all schools and rules, who deviates from the traditional roads of routine and opens up new paths through land inaccessible before. A genius is always a teacher, never a ...
The Algorithmic Debate Is Over—The Loser Is Clear
on 9.1.11
“However beautiful the strategy, you should occasionally look at the results.” —Winston Churchill There has been a long running debate in social sciences, military strategy, online advertising and marketing circles. The language used for each field obscured the fact that the debate was really one and the same. Since ...
Are We Becoming Small?
on 8.9.11
Dream no small dreams for they have no power to move the hearts of men. -Johann Wolfgang von Goethe I believe it is time to step back from the online marketing mindset to ask a simple question; are we becoming less worthy of big ideas because we expend so much time chasing minutia? This is not a rhetorical question. ...
Long Tail Marketing – A Field of Screams
on 7.14.11
There are few times in the economic history of man when so many people have been led astray by a meme as misguided as “long tail marketing”. Considering that this ill-advised philosophy draws its intellectual inspiration – “build it and they will come” – from a Kevin Costner fantasy film, Field of Dreams, it ...
The Paradigm of Prediction
on 6.30.11
A system that is over-reliant on prediction through leverage, (like the banking system before the recent crisis), hence fragile to unforeseen “black swan” events, will eventually break into pieces. --Nassim Taleb I don’t read many business books anymore. For years I devoured them voraciously. But something ...
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