A recent study published by Chadwick Martin Bailey revealed that 64% of people who follow brands are also customers of those brands. This data point has created quite the buzz. It’s been shared, tweeted, and used as ammunition by social brand managers to justify more social spending and Twitter activity. First and ...
Author: Lance Neuhauser
Lance is the CEO and Founder of The Echo System, a social analytics and engagement platform that bridges the gap between the web and social web, and empowers marketers with the data to drive performance. Lance is a veteran of the digital media, tech start-up and agency world. He enjoys being a Professor of Digital Communication Strategies and loves live music.
About Lance Neuhauser
Lance is the CEO and Founder of The Echo System, a social analytics and engagement platform that bridges the gap between the web and social web, and empowers marketers with the data to drive performance. Lance is a veteran of the digital media, tech start-up and agency world. He enjoys being a Professor of Digital Communication Strategies and loves live music.
Dangerous Digital Data
on 7.27.11
According to The Detroit Free Press, the average price of a new car purchased in 2010 in the US was $29,217. That said, I’m fairly certain you can’t buy a brand new Lamborghini for just under $30K. And, if you paid $30,000 for a Hyundai Accent, you were carjacked. Given this information, it’s highly unlikely ...
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