Author: Levi Shapiro

Levi Shapiro

Levi Shapiro is a Professor in the Communications Department at IDC (Herzeliya) and Partner at TMT Strategic Advisors. He works with media and technology companies from Tokyo to Tel Aviv. You can read more @levshapiro or on LinkedIn

About Levi Shapiro

Levi Shapiro is a Professor in the Communications Department at IDC (Herzeliya) and Partner at TMT Strategic Advisors. He works with media and technology companies from Tokyo to Tel Aviv. You can read more @levshapiro or on LinkedIn

Choose Your VC Wisely: A Conversation with Felda Hardymon, Venture Capitalist and Harvard Professor

Choose Your VC Wisely: A Conversation with Felda Hardymon, Venture Capitalist and Harvard Professor

Felda Hardymon is a highly successful venture capitalist and popular Harvard Business School professor, where he teaches “Venture Capital and Private Equity.” Sharing research and examples from the 2012 edition of his textbook, Hardymon spoke at last week’s Journey conference in Tel Aviv about Venture Investment - ...

Werner Vogels, Amazon CTO: “Our goal is to be Earth’s Most Customer Centric Company”

Werner Vogels, Amazon CTO: “Our goal is to be Earth’s Most Customer Centric Company”

Dr. Werner Vogels, CTO at Amazon, oversees technology strategy for Amazon Web Services- the world’s largest provider of web-delivered infrastructure services to developers. In Tel Aviv for this week’s AWS Summit, Werner shares his approach to innovation, biggest strategic mistake and how AWS strives to be “Earth’s ...

How does a multi-billion dollar company stay “hungry” in today’s connected environment?

How does a multi-billion dollar company stay “hungry” in today’s connected environment?

Can a 136-year-old company, with 100,000 employees in 180 countries, stay “hungry”? Despite an annual $5 billion USD R&D budget, Swedish telecom equipment-maker Ericsson saw its market share plummet in the transition from 2G to 3G. To avoid the same fate in the shift from 3G to LTE, Ericsson changed strategies – ...

Dr. Stephen Woo, President of Samsung Electronics’ Device Solutions, on Innovation

Dr. Stephen Woo, President of Samsung Electronics’ Device Solutions, on Innovation

Semiconductors are big business. In fact, chips represent $30 billion of Samsung’s estimated $140 billion revenue. Despite their rivalry in smartphones, Apple is Samsung’s largest applications process customer and uses various components, such as semiconductors and display products (see the Quarterly Application ...

HTML5: Will It Ever Live Up To The Hype?

HTML5: Will It Ever Live Up To The Hype?

HTML5 is the latest iteration of the standard used by web programmers and developers. When completed in 2014, it will enable developers to write-once-run-anywhere (WORA) for consistent, cross-platform experiences across all operating systems and browsers. For example, a developer could create a single application with ...

2013: The Year of Consolidation in Mobile Advertising

2013: The Year of Consolidation in Mobile Advertising

Mobile is the fastest growing advertising segment (up 60.9 percent worldwide in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even that low percentage represents $2.6 billion this year in the US alone (eMarketer). Brands are fed up with standard ad banners, preferring In-App, rich media. This ...

Is Gamification for Real? An interview with Gabe Zichermann

Is Gamification for Real? An interview with Gabe Zichermann

Three years ago, the word "gamification" would have turned up zero Google results. Today, that same search yields 13 million entries. Clearly, the idea of using game thinking and mechanics to engage audiences and solve problems is gaining appeal. Tech companies like Oracle and Salesforce have made sizable gamification ...

Digital and Cross-Platform Ad Campaigns from Israel

Digital and Cross-Platform Ad Campaigns from Israel

If Don Draper were alive, the fictional hero of “Mad Men” would be in Cannes this week for the annual Cannes Lions Festival. This is the world’s largest party (ahem… “festival”) for the advertising industry. So what if the European Union is teetering on the verge of collapse? “Faisons la fete,” everybody… ...

Social Media Ad Campaigns that Achieve the Unthinkable: 100% Response Rates

Social Media Ad Campaigns that Achieve the Unthinkable: 100% Response Rates

Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click ...

Coca Cola’s Secret Weapon for World Domination – Mobile Marketing

Coca Cola’s Secret Weapon for World Domination – Mobile Marketing

Tom Daly feels cheated. The Group Director of Global Connections (see Management Plan) leads the company's mobile marketing efforts, which is currently around 4% of marketing spend. "Every day, there are 1.7 billion transactions of our product. With 6 billion SIM cards globally, that represents a lot of people who should be ...