Sorry Brad Pitt (Moneyball), but Halle Barry is about to trump you with The Call, in theaters on March 15. The film’s executive producer is Philip M. Cohen, CEO of the Care Media dynamic signage network in medical waiting rooms by day. I suspect that Phil was considering the marketing metaphor that the thriller could ...
Author: Lyle Bunn
Lyle Bunn (Ph.D. Hon), independent Enterprise media analyst, advisor and educator is considered the guru of Dynamic Place-based media. He assists end users, integrators, suppliers, operators and investors to get the most from media investment. He has over 200 articles and whitepapers on the subject and is a regular presenter at dynamic media events. He was one of the first to deliver the message of dynamic location-based messaging to NAB and CES in the post 9/11 economy, and is referenced in the early pages of the NAB executive technology briefing as "one of the best known and best versed" in the business. Lyle was the only individual named to the Digital Signage Forum’s 2005 Digital Signage Top Ten List, listed among such corporations as Thomson, 3M, Clear Channel, Focus Media and others.
About Lyle Bunn
Lyle Bunn (Ph.D. Hon), independent Enterprise media analyst, advisor and educator is considered the guru of Dynamic Place-based media. He assists end users, integrators, suppliers, operators and investors to get the most from media investment. He has over 200 articles and whitepapers on the subject and is a regular presenter at dynamic media events. He was one of the first to deliver the message of dynamic location-based messaging to NAB and CES in the post 9/11 economy, and is referenced in the early pages of the NAB executive technology briefing as "one of the best known and best versed" in the business. Lyle was the only individual named to the Digital Signage Forum’s 2005 Digital Signage Top Ten List, listed among such corporations as Thomson, 3M, Clear Channel, Focus Media and others.
Spheres of Influence on the Econo-sphere
on 8.29.12
The roots of commerce start deep and moves through “spheres” toward the heavens – at each level impacting the econo-sphere and the lives of all. These “big” spheres matter all the more as the world becomes smaller, data gets bigger and communications intentions reach new levels in aspiration and “audience” ...
The Power of “Owned” Digital Place-based Media in “Paid-Owned-Earned” Media Mix
on 8.6.12
While the retail store or restaurant is accepted as being “ground zero” of the path to purchase, integrating this critical product selection and purchase location into the “paid-owned-earned” model of media, messaging and engagement has challenged merchants and brands. Now, dynamic location-based media, messaging ...
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