Author: Richard Sellers

Richard Sellers

Website: http://www.MENGonline.com Richard is chairman emeritus of the nearly 2,000 member Marketing Executives Networking Group, founder of the Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and the Marketing Corporation of America. You can follow his communications about marketing, social media, and careers on Twitter at @Sellers_Richard.

Marketing & Careers

About Richard Sellers

Website: http://www.MENGonline.com

Richard is chairman emeritus of the nearly 2,000 member Marketing Executives Networking Group, founder of the Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and the Marketing Corporation of America. You can follow his communications about marketing, social media, and careers on Twitter at @Sellers_Richard.

BOGO Personal Branding

BOGO Personal Branding

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually ...

Everyone Has an Asterisk* Driving Their Career Success

Everyone Has an Asterisk* Driving Their Career Success

Paul Bailo, a fellow member of the Marketing Executives Networking Group (MENG) and an executive and entrepreneur in the overlapping worlds of marketing/digital/data, recently told me that everyone has an asterisk. It was the first time that I'd heard of this concept. On Google’s first page for “everyone has an ...

When to Get Upset? Five Key Questions

When to Get Upset? Five Key Questions

Entrepreneurs should limit the number of issues that upset them to very important events, such as those on this short list. 1. Did Someone Get Hurt? If an employee, customer or anyone associated with your company gets hurt at your business or working for your company, you need to immediately help that person and protect ...

Hiring New Employees: The Five Key “W” Questions

Hiring New Employees: The Five Key “W” Questions

Since employees are one of the most expensive lines on most P&Ls and have a significant impact on revenue and profitability, entrepreneurs must personally take responsibility for hiring employees. As a journalism major who worked as a newspaper reporter for a short time, I find that the core journalism questions can ...

Consultants Have a Shelf Life

Consultants Have a Shelf Life

Leslie Kendall, a consultant/friend who works to identify and eliminate critical problems that limit businesses and not-for-profits success, recently told me “consultants have a shelf life.” I had two reactions: Visceral: That’s not right; and Delayed: There’s a lot of truth to the concept. That’s Not ...

Career and Job Search Advice Based on 5 Irrelevant Quotes

Career and Job Search Advice Based on 5 Irrelevant Quotes

This is a random list of five quotes that are catalysts for career and job search advice. “Always have bail money.” -- 50 Cent, rapper, actor, entrepreneur While possibly not as good as a “Get Out of Jail Free” card, having a cushion can mitigate problems. Careers: Reputation: If you build up goodwill and ...

Use the Four Rules of Rhetoric to Get Hired

Use the Four Rules of Rhetoric to Get Hired

You should use some of the rules of rhetoric to persuade the hiring manager to hire you. Note that I’ve selected specific rules below that I believe are most relevant to getting hired and then redefined them to deliver job search advice. Rhetoric Based Rules for Getting Hired INVENTION: Develop Your ...

How to Apply “Gist” Reasoning to Improving Strategic Career and Job Search Efforts

How to Apply “Gist” Reasoning to Improving Strategic Career and Job Search Efforts

This is a riff about executives improving their strategic career and job search efforts based on a lecture I heard recently at Skidmore College that included a single slide about Gist Reasoning Strategies. Although I found more than a dozen academic abstracts in 8-point type, I admit that I simply went back to the ...

Answering Five More LinkedIn Job Search Questions

Answering Five More LinkedIn Job Search Questions

Today’s blog continues with Jan Wallen (you can check out her website here), an expert on selling online who literally wrote the book on using LinkedIn, answering more LinkedIn job search questions about how to use this social networking site for job search. (Here’s a link to the previous seven LinkedIn job search ...

Answering Seven LinkedIn Job Search Questions

Answering Seven LinkedIn Job Search Questions

I took advantage of a recent lunch with fellow MENG member Jan Wallen (you can check out her website here), an expert on selling online who literally wrote the book on using LinkedIn, to ask her LinkedIn job search questions relating to how executives should use this social networking site. Following are Jan’s ...