During sales training with Procter and Gamble many years ago, my trainer told me to “shut up” after asking for the order. I remember thinking that it sounded simple. But when the person across the table from me sat quietly after my next presentation, the silence was painful. I broke down after about 30 seconds and ...
Author: Richard Sellers
Website: http://www.MENGonline.com Richard is chairman emeritus of the nearly 2,000 member Marketing Executives Networking Group, founder of the Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and the Marketing Corporation of America. You can follow his communications about marketing, social media, and careers on Twitter at @Sellers_Richard.
About Richard Sellers
Website: http://www.MENGonline.com
Richard is chairman emeritus of the nearly 2,000 member Marketing Executives Networking Group, founder of the Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and the Marketing Corporation of America. You can follow his communications about marketing, social media, and careers on Twitter at @Sellers_Richard.
To Keep Your Job, You Need to Dance with the Elephants
on 5.2.13
Every CEO has his/her elephants: big, powerful and dangerous, especially when they’re charging at you. To survive, let alone be effective, executives need to determine: Who are the elephants? Here’s a 4-step “elephant test,” which generally signifies something that "is hard to describe, but instantly ...
“I’ve Passed All the Tests Except Personality”
on 3.13.13
I’m quoting a friend who recently was in the hospital for several days. He was poked, prodded and drained of bodily fluids, which eventually provided the positive lab results necessary to get him discharged. He also admits that he may not have been the best patient who the nurses ever cared for. His story reminded ...
The Five Ps of Job Search
on 2.20.13
You can apply the Five Ps of Marketing: Product, Place, Price, Promotion and Persona (which is my personal addition) to your job search since you’re basically marketing yourself when in job search mode. Product: How do you prove that your functional skills match the job specifications? You need to prove that you can do ...
Give Your Career a Gift this December
on 12.5.12
Here’s a short piece of advice to create an enjoyable as well as productive success: See your “connector friends” in December. Let’s look at the key words: Enjoyable: Gratifying, satisfying, pleasurable. Productive: Find a link to a desirable employer or client. Success: Deepening your ...
Political Marketing: Honest F.U.D. Overcame Brand and Hyperbole
on 11.12.12
For the first time in my career, I used F.U.D. (Fear/Uncertainty/Doubt & Dread) marketing for a local election that was very important to my small town of Saratoga Springs, NY. Last week, I learned that we had won big, taking 23 of 25 voting districts. (Our new online SaratogaWire.com had this short article.) I ...
Using Google’s 70-20-10 Rule to Manage Your Job Search
on 10.22.12
(This content was originally posted on MENGonline.) I read a great quote from Google’s co-founder Sergey Brin in an old Fortune article: “About 70% try to work on the core efforts of the company… about 20% goes to adjacent areas and expansion, and for the 10%, anything goes.” Google has been ...
What’s Your Job Magnet?
on 9.4.12
(This content was originally posted on MENGonline.) Looking for a job today requires having a “job magnet” for both inbound and outbound marketing. A job magnet helps: Someone find you with a job or project that fits your skills, and You make a strong connection with the recruiter and hiring ...
Public Relations Disasters Are a Lot Like a Horror Movie
on 7.29.12
Whether you’re watching Freddy Krueger or an Alfred Hitchcock movie, there’s a typical 4-step approach that filmmakers take to scaring you half to death: Life is good (the sun is shining) Tension builds (can’t you hear the music?) Tension reduces (your stomach muscles just about fully relax) Disaster quickly ...
Fundamental Job Search Advice for a Friend Who Just Got Fired
on 7.20.12
(This blog was originally posted on MENGonline and repeats advice Richard has been giving a friend who got fired last week and has started her job search.) 1. Spend Three Hours Asking Yourself Why the Last Job(s) Didn’t Work Start with “them.” For the first hour, feel free to put all of the blame on ...
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