Author: Richard Sellers

Richard Sellers

Richard is Chairman Emeritus of the Marketing Executives Networking Group, founder of Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and Marketing Corporation of America. He’s also a volunteer counselor for SCORE assisting small businesses in upstate New York. You can follow his communications about marketing, job search and careers here and at mengonlineENTREPRENEURS QUESTIONS, and on Twitter at @Sellers_Richard.

Marketing & Careers

About Richard Sellers

Richard is Chairman Emeritus of the Marketing Executives Networking Group, founder of Demand Marketing consulting firm, and former Sr. VP of Marketing for three multi-billion dollar companies: CEC, WLP, and Service Merchandise. His early career was at GE, P&G, Playtex, and Marketing Corporation of America. He’s also a volunteer counselor for SCORE assisting small businesses in upstate New York. You can follow his communications about marketing, job search and careers here and at mengonlineENTREPRENEURS QUESTIONS, and on Twitter at @Sellers_Richard.

NetWORKing for a Job

NetWORKing for a Job

I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after six months. Basically, he had been just going through the motions. He: Has a long elevator speech, Wrote a generic resume and incomplete LinkedIn profile, Contacted ...

Improve Your Job Search by Using Hollywood Pitch Techniques

Improve Your Job Search by Using Hollywood Pitch Techniques

If you think getting your next job is tough, try selling a movie idea. Since studios are seeing many more ideas than your potential next employer sees candidates, the Hollywood Pitch has been honed to generate an immediate desire to purchase. If you are intrigued with this concept, here’s the first article worth ...

Do You Have Enough Money?

Do You Have Enough Money?

One of my friends just wasted six months and lost $75,000 because he tried to launch a business before discovering he had insufficient funding. Do you have enough money? Answering these five key questions would have let him know that he didn’t really have enough funds and prepared him before he spent too much money or ...

New VP Level Job Advice: A 21-Point Checklist

New VP Level Job Advice: A 21-Point Checklist

A previous direct report just got his first VP level job at a new company and asked for a checklist to help him get off to a good start. First, I told him to read First Time Leader by fellow MENG member George Bradt, Managing Director of PrimeGenesis, an executive onboarding firm. Then, I quickly typed a litany of ...

BOGO Personal Branding

BOGO Personal Branding

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually ...

Everyone Has an Asterisk* Driving Their Career Success

Everyone Has an Asterisk* Driving Their Career Success

Paul Bailo, a fellow member of the Marketing Executives Networking Group (MENG) and an executive and entrepreneur in the overlapping worlds of marketing/digital/data, recently told me that everyone has an asterisk. It was the first time that I'd heard of this concept. On Google’s first page for “everyone has an ...

When to Get Upset? Five Key Questions

When to Get Upset? Five Key Questions

Entrepreneurs should limit the number of issues that upset them to very important events, such as those on this short list. 1. Did Someone Get Hurt? If an employee, customer or anyone associated with your company gets hurt at your business or working for your company, you need to immediately help that person and protect ...

Hiring New Employees: The Five Key “W” Questions

Hiring New Employees: The Five Key “W” Questions

Since employees are one of the most expensive lines on most P&Ls and have a significant impact on revenue and profitability, entrepreneurs must personally take responsibility for hiring employees. As a journalism major who worked as a newspaper reporter for a short time, I find that the core journalism questions can ...

Consultants Have a Shelf Life

Consultants Have a Shelf Life

Leslie Kendall, a consultant/friend who works to identify and eliminate critical problems that limit businesses and not-for-profits success, recently told me “consultants have a shelf life.” I had two reactions: Visceral: That’s not right; and Delayed: There’s a lot of truth to the concept. That’s Not ...

Career and Job Search Advice Based on 5 Irrelevant Quotes

Career and Job Search Advice Based on 5 Irrelevant Quotes

This is a random list of five quotes that are catalysts for career and job search advice. “Always have bail money.” -- 50 Cent, rapper, actor, entrepreneur While possibly not as good as a “Get Out of Jail Free” card, having a cushion can mitigate problems. Careers: Reputation: If you build up goodwill and ...