Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

6 Ways to Future-proof Your Job

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When I asked a long-standing business acquaintance of mine why he was interested in data literacy, he said, "Data is all anyone is talking about. I don't know anything about it at all. I thought you guys would be a good place to start." In some cases, this would have been a totally reasonable exchange – a mid-level executive seeking continuing professional education. But in this case, the man's title was SVP Marketing. I say "was" because he just updated his LinkedIn profile. Not surprisingly, after three years at his present job, this 18-year corporate marketing veteran is looking for work. Sadly, he is unemployable. While he's under 40 and looks like a Millennial, he has been "inside" too long and lacks the skills to be competitive in this job market. So, in his honor, here are six things he could have done to future-proof his job ...

I’ve Talked to the Future and It Talked Back

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Sometimes I walk into a room and say, “Alexa, what’s the temperature outside?” She answers by speaking the current temperature followed by an abbreviated weather report. She’s so human-like, I have to resist the temptation to say “Thank you” when she finishes. Importantly, Alexa is not a she; it is a component of Amazon's Echo natural language processing system. Amazon has anthropomorphized Echo with a female voice and a feminine name, which makes it easy to call Alexa a “she.” Should we be polite when we speak to it, or is it OK to be abrupt or even abusive? The device won’t care. It doesn't have feelings; but how will we teach our children to differentiate between machines that sound and act like people, and other disembodied voices that actually are people?

The Middle Management Error Vendors Love Most

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A vice president at a very large company just sent me a purchase order for a "blue disco ball." That's my metaphoric name for a specific kind of middle management error that most vendors, suppliers and even solutions providers love most. What is a "blue disco ball?" It's every senior executive's worst nightmare and every vendor's holiday bonus all rolled into a budget-busting good time.