According to Wikipedia, “Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets.’” Twitter’s brand personality is that of a service that allows us to communicate with each other in short, ...
Author: Steve Yanovsky
Steve is a marketing and marcom consultant for Customer Focused Solutions specializing in media, entertainment and online advertising organizations. In addition, he is an Adjunct Professor at NYU teaching a course in Competitive Marketing Strategy. You can reach Steve at syanovsky@optonline.net
About Steve Yanovsky
Steve is a marketing and marcom consultant for Customer Focused Solutions specializing in media, entertainment and online advertising organizations. In addition, he is an Adjunct Professor at NYU teaching a course in Competitive Marketing Strategy. You can reach Steve at syanovsky@optonline.net
Can the Olympics really be a savior?
on 7.25.12
For the past few weeks, we’ve been reading about the amount of video streaming of the Olympics that was going to take place. We were reading about the huge number of hours that are planned, who is partnering with whom and what others are doing to try to attach themselves to Olympics coverage. All this is being done in the ...
Can Comscore Knock Nielsen Off Its Perch?
on 4.16.12
For decades Nielsen has been the only rating service for the television industry, warts and all. It is about time that somebody challenged Nielsen in the rating business. Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their “idiosyncrasies” and lack of ...
Samsung Vs. Apple—MMA Style
on 2.13.12
A recent article in All Thing Digital described the new head of marketing for Samsung and her number one communications objective. That is, to get people to stop thinking about their products, and start feeling something for them. Experience shows us that when you transition your brand from the left side of the brain to ...
Do We Want TVs That Are Smarter Than Us?
on 1.13.12
One of the stories coming out of CES in Las Vegas this week is about Smart TV’s and what they will be able to do. Samsung is showing off its television set that responds to voice commands and gestures. LG showed a voice and gesture remote control. And, not to be outdone, Panasonic is working with a partner to have ...
Lights… Camera… Action…
on 11.30.11
It has been about a month since YouTube announced that they want to get into the programming business in a big way. That is, they are planning to offer their own lineup of channels. So, they are going to be a bit of a hybrid, somewhere between Hulu and an MSO. The difference is that all these channels will contain ...
Cord Cutting… Is It Inevitable?
on 10.5.11
Cord cutting in the cable television industry is described as subscribers canceling their cable subscriptions but keeping their broadband internet connection. Right now there is a perfect storm at work that is conspiring against cable operators and satellite providers. The economy is facing its worst struggle in over 70 ...
QR Codes … Qool
on 8.29.11
The first time I came across what was being called at the time a snowflake, I was doing work with an international shipping company. UPS was using them to track documents and packages. This way they could find out the status of the letter you sent to Hong Kong or Barcelona. Very efficient way to do it. Faster than ...
Weight Watchers for Your Wallet
on 8.17.11
Over time, the Internet over time has made such products we relied on as telephone books, road maps, catalogs and in many cases, newspapers obsolete. Now, one more piece of printed material is disappearing, the paper receipt. Major retailers like the Gap, Nordstrom, Whole Foods Market, Patagonia, and others have begun ...
Should Anyone Buy Hulu?
on 7.25.11
Hulu was a leader when it came to driving eyeballs to the web to watch long form video content. But, did they prove a concept which someone else will ultimately take over? Often times in a new product category, the one that gets to the market first doesn’t always control the market forever. Sometimes, strategic ...
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