Welcome to the Shelly Palmer Digital Living Series. Our books are available as e-books or traditional printed copies. You'll find both versions by clicking through to amazon.com
Data Science for the C-Suite
"Data science is all the rage. Almost every C-Suite executive I know wants a data scientist for their very own," says digital media expert Shelly Palmer. Yet beyond the hype is an emerging field of data analysis that relies on the scientific method, advanced mathematics and computing power to turn information into actionable business knowledge. In Data Science for the C-Suite, Palmer describes the steps companies should take to be ready for data science, from formulating the right questions and auditing data assets to crafting the road map to a data-driven future.