Apple CarPlay lets your car display a familiar, iOS-like interface. So too with Android Auto and its Google Now-ish display. But your new car has a built-in set of similar features that are ergonomically and technologically integrated. Should you plug your smartphone into the Apple CarPlay or Android Auto USB port and connect it to your car's infotainment system, or just car-mount your smartphone, plug it into a charger and use it separately?
Media & Entertainment
Augmented Reality (AR) is not new, but thanks to Pokémon Go it is newly relevant. The game has broken every record for adoption, users, and time spent, and it has given Nintendo a much-needed boost in both buzz and market cap – oh, and it's super-fun to play. Even if you never download the game or even look at a screenshot, here are a few things about Pokémon Go's epic launch that may move you from "I couldn't care less" to "Hmm … that's interesting."
Today, there are over 2 billion ordinary people carrying social network–connected video cameras. Notwithstanding what you're hearing from talking heads on TV, this is not new news. The number of smartphones is racing toward 3 billion, and the trajectory and pace of this technological change are well understood. What is far less understood is the impact ~2 billion social network–connected, video-enabled smartphones will have on how we live our lives in the 21st century.
In the 1770s, America was a relatively low tech, agrarian society. But all that was about to change. So here, for your Independence Day reading pleasure, are the eight hottest tech trends circa 1776.
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it.