Media & Entertainment

ces

The Top 10 Things at CES 2016

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With 20,000 new product announcements and 2.1 million square feet of floor space, it was hard to find the signal in the noise at CES 2016. Here are my top 10 favorite products (with one honorable mention).

Streaming TV

CES Trendspotting – Streaming TV

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2016 will be another transitional year for the television industry. Everyone has a personal story about cord cutting and skinny bundles and the death of television, “You know nobody watches TV anymore … by the way, can you believe what Meredith said to Cali’s girlfriend on Grey’s last night?” And, absolutely everyone has a personal timeline for the advent of à La Carte cable programming. “Consumers want it … it’s going to happen soon.” While behaviors and timelines can be debated, in practice, there are only a few ways to accomplish 4K (UHD) or HD viewing on a big screen TV without a cable set-top box. Here is a quick overview of five streaming TV devices (in no particular order) that are on the front lines of the fight for cable independence.

Bot Traffic

Non-Human Traffic, Ad Fraud and Viewability

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Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.

Money

The Root of Ad Evil

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Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil.