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Originally posted at MediaBizBloggers Most social media advertising is poorly suited to the medium. According to Vindico, nearly all (98%) online video ads were re-purposed from a broadcast original.  The lack of originality is one reason ads and sponsored stories on Facebook realize comparatively low average click through-rates of under 5%, says Spruce Media. One Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120418_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Believe it or not, Hulu has been around for five years.  But the big news is that its $8-a-month Hulu Plus service just topped 2 million subscribers.  This week, Hulu is going to pitch advertisers on something really new – original programming.  You know Hulu from its Continue Reading →

This week Facebook co-opts the best thing about Myspace pages — rapid music discovery — by prominently adding a “Listen” button to musician Pages right next to the Like button. When clicked, the artist’s jams will start to play in your most frequently used Facebook music streaming app such as Spotify or MOG. If you Continue Reading →

Five years ago, some of the most powerful players in television banded together to introduce Hulu, a streaming service intended to revolutionize the TV industry. This week, Hulu will look more like a traditional network than an Internet pioneer. Read the full story at The New York Times Continue Reading →

Google is trying to make a video destination out of the revamped Android Market, now known as Google Play. The company announced today that a pact with Metro Goldwyn Mayer will bring 600 of the famed studio’s movies to Google Play, the software store that services Android mobile devices. YouTube’s premium rental service will also receive Continue Reading →

The Federal Communications Commission this weekend alleged that Google “deliberately impeded and delayed” an FCC investigation into the way the search giant collected data from non-password protected Wi-Fi networks in the United States and abroad for its Street View project.  Read the full story at PC Mag Continue Reading →

It’s near the end of your obligatory two-year contract and you’re all excited about upgrading to a new phone.  Awesome! What’s this … an upgrade fee!  Yep, for the honor of getting a new phone, Verizon is going to charge you a $30 upgrade fee. Are you upset?  Outraged?  Incredulous?  Don’t be. Verizon has never Continue Reading →

Something that’s a potential watershed in the generation of interactive TV takes place next weekend. Something not on anyone’s radar screen just two years ago, now quite commonplace in the digital frontier–the hackathon. What’s a hackathon?  Groups of people coming together in one place over a weekend, firing up their imaginations and coming up with Continue Reading →

The government’s decision to pursue major publishers on antitrust charges has put the Internet retailer Amazon in a powerful position: the nation’s largest bookseller may now get to decide how much an e-book will cost, and the book world is quaking over the potential consequences.  Read the full story at The New York Times Continue Reading →

Originally posted at www.kellerfay.com When people consume media together, either in-home or out-of-home, does it help or hurt advertising effectiveness? The argument that it hurts the advertiser is the “distraction” model, which argues that the presence of other people distracts people from on-screen content, reducing value to the advertiser. This is an argument put forth Continue Reading →